Welcome to the latest issue of Postive Tip.  An e-zine published by Paul Lawrence, a best selling business author, former CEO of a million dollar direct mail firm, copywriter and produced screenwriter and film producer.  This e-zine seeks to provide you with regular quick positive tips on becoming more successful and content in business and in your personal life.  We hope you enjoy today’s issue.

A Marketing Method That Works

If you go to the mall and go into the food court, there's a good chance that you will be greeted by people standing with trays of food who want to give you free samples.  There's a reason why these businesses give away food.  It's a proven way to gain new customers.

The same strategy can work for almost any business.   If you give people a little free sample, you give them a chance to see just how good your product or service really is.  By offering it for free you can tempt people that otherwise might not give it a try.  Another example of businesses that offer an initial free giveway is ballroom dance studios.  They give new customers a free lesson and then they sit back and sell a good number of these people expensive private dance lesson packages.  Think about how you might be able to use this strategy for your business.

Have a positive day.

Paul Lawrence

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